Crikey! I could have sworn I had another meter before I hit that wall!

I was saddened to read that powerhouse Australian winery, Mollydooker, lost over $1,000,000 worth of their 2010 Velvet Glove Shiraz.  And in a forklift accident, no less (462 cases fell 20 feet while being loaded onto a ship).

Australian fine wine needs all the help it can get and this bonehead move isn’t helping the cause.  The American people needed this wine. Our shores have been saturated with cheap Australian swill like Yellow Tail and Black Opal for too long (check out the article I wrote last year about the sinking state of Australian wine).

There is a power balance at play here in the universe.  And while most of us will rarely buy this wine (it retails around $199/bottle), I rest easy knowing that the resistance has punched through enemy lines and has met American cellars firsthand.  The castle may be run by the Wal-Mart wineries like Yellow Tail (in 2005, they sold over 7.5 million cases in the US alone through outlets like Costco) but at least the shelves could be peppered with valiant warriors to offset them.  This year, they didn’t even get off the dock.

Mollydooker winemaker, Sparky Marquis

Mollydooker winemaker, Sparky Marquis, at least had a good sense of humor after hearing 1/3 of his entire years production (462 cases) was destroyed.  He said, “When they opened up the container they said it was like a murder scene.  But it smelled phenomenal.”

Do Sparky (and the Australian fine wine industry) a favor: the next time you go into your local wine shop for your magnum of Yellow Tail Shiraz, take a breath and ask the staff for a recommendation from a winery doing things the authentic, handcrafted way.  There are many of them out there, you just may have to wade through the muck to find them.

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25 Responses to “Forklift Destroys $1,000,000 Worth of Wine”

  1. swineburne says:

    This could end up helping Mollydooker. I’m sure the wine is solid and would have been well received with plenty of accolades yelled from the mountaintops by enthusiasts and spectators, but selling a vintage 2010 big aussie cab for $200/bottle when it has never previously been released in the US market and doesn’t carry with it a general consumer awareness reaching beyond wine geeks and industry people; in a rather unstable economic atmosphere with plenty of quality valued wines in a much more desirable price range, would have certainly taken some time and energy.

    Now, interest has been piqued on our shores (and others) by this story of loss, accompanied by such catching tag-lines as “looked like a murder scene… but smelled phenomenal.” 2/3’s of a wine that shouldn’t really even be drunk for a few years anyway will now possibly be clamored for in a much more expeditious fashion, and now they have a pretty sweet insurance check and are presented with some immediate cash liquidity.

    I don’t think it hurts them financially, it probably helps if anything. But it is definitely a damn shame and waste of some good juice.

  2. Becky Carter says:

    Forklift Destroys a Million Dollars Worth of Wine | Grapes and Grains: Do Sparky (and the fine wine Australian w… http://bit.ly/nm8A9R

  3. NEW POST: Forklift destroys $1,000,000 of wine. Why this f'in sucks for the #Australian fine #wine industry… http://t.co/sp3ZWpC

  4. Wine Lover says:

    Forklift Destroys $1,000,000 Worth of Wine: I was saddened to read that powerhouse Australian winery, Mollydooke… http://bit.ly/pLcb2P

  5. John Mays says:

    Insurance Investigator? RT @grapesandgrains: Forklift destroys $1M wine. F'in scks for the #Aussie #wine industry… http://bit.ly/nITOD8

  6. NEW POST: Forklift destroys $1,000,000 of @mollydookerwine. Why this f'in sucks for the #Australian fine #wine industry..http://t.co/sp3ZWpC

  7. foodtourist says:

    NEW POST: Forklift destroys $1,000,000 of @mollydookerwine. Why this f'in sucks for the #Australian fine #wine industry..http://t.co/sp3ZWpC

  8. Russell says:

    NEW POST: Forklift destroys $1,000,000 of @mollydookerwine. Why this f'in sucks for the #Australian fine #wine industry..http://t.co/sp3ZWpC

  9. jarred says:

    what a waste of megapurple :-/ RT @grapesandgrains: NEW POST: Forklift destroys $1,000,000 of @mollydookerwine. http://t.co/sp3ZWpC

  10. Club du Vin says:

    Forklift Destroys a Million Dollars Worth of Wine | Grapes and Grains: The American people NEEDED this win… http://bit.ly/mYVxFz #wine

  11. swineburne says:

    *correction….shiraz not cab…

  12. terroirNY says:

    READ. RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://t.co/sp3ZWpC

  13. whoops. RT @grapesandgrains: Forklift Destroys $1,000,000 Worth of Mollydooker Wine http://t.co/OcRETgN

  14. Ouch!! RT @fernandobeteta: whoops. RT @grapesandgrains: Forklift Destroys $1,000,000 Worth of Mollydooker Wine http://t.co/OcRETgN

  15. Cory, well-put and you make some interesting points. Certainly Mollydooker’s name has gotten a tidal wave of attention/affection. At the end of the day, sure, they are going to fair quite well financially, but I know Sparky will always feel a loss after seeing his baby through the whole year only to watch it shatter to pieces in the starting gate. That’s gotta be devastating. But a huge marketing coup in a strange way, I agree.

  16. Cryin shame RT @jarred_: a waste of megapurple RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://t.co/sp3ZWpC

  17. …and weep RT @terroirNY: READ. RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://t.co/sp3ZWpC

  18. Buttafingas RT @fernandobeteta: whoops. RT @grapesandgrains: Forklift Destroys $1,000,000 Worth of Mollydooker Wine http://t.co/OcRETgN

  19. Gulp! RT @Desireebella548: Ouch!! RT @fernandobeteta: whoops. RT @grapesandgrains: Forklift Destroys $1,000,000 of Wine http://t.co/OcRETgN

  20. terroirNY says:

    READ NOW. RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://t.co/sp3ZWpC

  21. RT @terroirNY: READ NOW. RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://bit.ly/nITOD8

  22. Tks! RT @pourtal: RT @terroirNY: READ NOW. RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://bit.ly/nITOD8

  23. Chase Rabenn says:

    Tks! RT @pourtal: RT @terroirNY: READ NOW. RT @grapesandgrains: Forklift destroys $1,000,000 of @mollydookerwine. http://bit.ly/nITOD8

  24. Forklift Destroys $1,000,000 Worth of Wine http://bit.ly/qULrzL

  25. WTF? Mollydooker withdraws 'smashed wine' press release. http://bit.ly/oi3rtt Forklift Destroys $1,000,000 of Wine http://t.co/OcRETgN

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