I love when animation can explain complex concepts.  Or when large spans of historical events are condensed into bite-sized chunks made easily palatable by the use of stick figures and cartoons (such as Michael Moore’s awesome ‘A Brief History of the USA’ in Bowling for Columbine).

Last August, in collaboration with Willie Nelson (and featuring a song from Coldplay), Chipotle put out this stunningly simple, yet very moving, video on food production.

Specifically, it addresses what are known as “Concentrated Animal Feeding Operations.”  A brief definition of these by the Environmental Protection Agency:  a production process that concentrates large numbers of animals in relatively small and confined places, and that substitutes structures and equipment (for feeding, temperature controls, and manure management) for land and labor.”

Think about it people…then let’s meet for organic, grass-fed Ostrich burgers to discuss.  Nothing will change until we demand that it change.  It’s our FOOD for God’s sake – respect it.

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7 Responses to ““Back to the Start”: A Moment to Ponder Where Your Food Comes From”

  1. Food: respect it! If Willie Nelson's voice doesn't bring tears to your eyes, this animated video might: http://t.co/EetTeLWl (cc @chipotle)

  2. FOOD: respect it! If Willie Nelson's voice doesn't bring tears to your eyes, this animated clip might: http://t.co/EetTeLWl @chipotletweets

  3. FOOD: respect it! If Willie Nelson's voice doesn't bring tears to your eyes, this animated clip might: http://t.co/EetTeLWl @chipotletweets

  4. Wine Lover says:

    “Back to the Start”: A Moment to Ponder Where Your Food Comes From: http://t.co/DZhraSuQ I… http://t.co/DZyZjIGJ

  5. #Beer #ca_brasse_ca “Back to the Start”: A Moment to Ponder Where Your Food… http://t.co/9tgtmpTx #Food #Back_to_the_Start #Chipotle

  6. “Back to the Start”: A Moment to Ponder Where Your Food Comes From: http://t.co/37OS8NNqhttp://t.co/QGKSgPz0

  7. In case you missed it…FOOD: respect it! If Willie Nelson's voice doesn't bring tears to your eyes, this clip might: http://t.co/EetTeLWl

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