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	<title>Grapes and Grains &#187; Rock Art Brewery</title>
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		<title>Serious Eats and Serious Stats</title>
		<link>http://www.grapesandgrainsnyc.com/2010/06/08/serious-eats-and-serious-stats/</link>
		<comments>http://www.grapesandgrainsnyc.com/2010/06/08/serious-eats-and-serious-stats/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 03:14:54 +0000</pubDate>
		<dc:creator>David Flaherty</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[NYC Events]]></category>
		<category><![CDATA[Spirits]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[absinthe]]></category>
		<category><![CDATA[Australian wine]]></category>
		<category><![CDATA[Hearth Restaurant]]></category>
		<category><![CDATA[Hops]]></category>
		<category><![CDATA[NYC speakeasies]]></category>
		<category><![CDATA[Rock Art Brewery]]></category>
		<category><![CDATA[Serious Eats]]></category>
		<category><![CDATA[Terroir wine bar]]></category>

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		<description><![CDATA[Well, hip to the hop to the hippity hop.  Looks like I got me a wee bit of press last week. Maggie Hoffman, of Serious Eats, interviewed me about my job and, among other things, my thoughts on beer lists in restaurants.  (Mom will be proud to hear her son raving about craft beer, walking [...]]]></description>
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<div id="attachment_4527" class="wp-caption aligncenter" style="width: 463px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; display: block; margin-right: auto; margin-left: auto;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zZXJpb3VzZWF0cy5jb20vMjAxMC8wNi9hLXBpbnQtd2l0aC1kYXZpZC1mbGFoZXJ0eS10ZXJyb2lyLWhlYXJ0aC1ueWMuaHRtbA==" target=\"_blank\"><img class="size-full wp-image-4527  " title="David Flaherty" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2010/06/David-Flaherty.jpg" alt="" width="453" height="301" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">&quot;D-Bag with Crystal Beer Mug&quot; (photo by Kat Bryant)</p></div>
<p>Well, hip to the hop to the hippity hop.  Looks like I got me a wee bit of press last week.</p>
<p>Maggie Hoffman, of Serious Eats, interviewed me about my job and, among other things, my thoughts on beer lists in restaurants.  (Mom will be proud to hear her son raving about craft beer, walking through raw sewage in the bowels of NYC and finding teenagers shooting up in the bathroom).</p>
<p>Read the article by clicking here: <a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5zZXJpb3VzZWF0cy5jb20vMjAxMC8wNi9hLXBpbnQtd2l0aC1kYXZpZC1mbGFoZXJ0eS10ZXJyb2lyLWhlYXJ0aC1ueWMuaHRtbA==" target=\"_blank\">Serious Eats: &#8220;A Pint With: David Flaherty, Terroir/Hearth&#8221;</a></p>
<p style="text-align: center;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDEwLzA2L3NlcmlvdXMtZWF0cy5qcGc="><img style=' display: block; margin-right: auto; margin-left: auto;'  class="aligncenter size-full wp-image-4528" title="serious-eats" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2010/06/serious-eats.jpg" alt="" width="358" height="151" /></a></p>
<p>In other news, <strong>Grapes &amp; Grains</strong> surpassed 3,000 subscribers this weekend and I&#8217;m ecstatic.  Let&#8217;s look at some more stats&#8230;</p>
<p><span id="more-4521"></span></p>
<p>In doing a quick house-cleaning for the summer, I found these were my <strong>T</strong><strong>op 5 most popular</strong> <strong>pieces</strong> for the month of May (click to read):</p>
<ol>
<li><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tLzIwMDkvMDIvMjYvYWJzaW50aGUtdGhlLWdyZWVuLWZhaXJ5Lw==" target=\"_blank\">Absinthe: the Green Fairy</a></li>
<li><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tLzIwMDkvMTAvMTcvZGF2aWQtZ29saWF0aC1yb2NrLWFydC1icmV3ZXJ5LXZzLW1vbnN0ZXIv" target=\"_blank\">David &amp; Goliath: Rock Art Brewery vs Monster</a></li>
<li><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tLzIwMDkvMDUvMDkvaG9wcy10aGUtaGVhcnQtb2YtYmVlci8=" target=\"_blank\">Hops: the Heart of Beer</a></li>
<li><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tLzIwMDkvMDUvMjgvZmFsbC1vZi1hdXN0cmFsaWEtdGhlLWdyZWF0Lw==" target=\"_blank\">Ask an Insider: the Fall of Australia the Great?</a></li>
<li><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tLzIwMDkvMDIvMTcvdGhlLXNoZS1pdGUtb2YtbnljLWNvY2t0YWlsLWpvaW50cy1hbmQtc3BlYWtlYXNpZXMv" target=\"_blank\">NYC Cocktail Joints and Speakeasies</a></li>
</ol>
<p>And while scrolling through, I discovered that <strong>Grapes &amp; Grains</strong> is read in over 100 countries.  I wonder what they think of craft beer and artisan cocktails in Iran?</p>
<p>These were the <strong>T</strong><strong>op 5 countries </strong>last month:</p>
<ol>
<li>United States</li>
<li>The Russian Federation</li>
<li>Canada</li>
<li>Great Britain</li>
<li>Australia</li>
</ol>
<p>(And on a cool note, Ireland was #6.  My great great grandfather, James Ignatius O&#8217;Flaherty would be proud as I&#8217;m sure he appreciated a well-poured pint in his day.  That being said, get your ass in gear, Ireland.  I mean only sixth?  Come on, focus!)</p>
<p>There is a lot more in the works for the coming months, including more videos, more libations and more mayhem.</p>
<p>Thanks to all my readers out there; you&#8217;re the tannins that grip my wine, the foam that tops my beer and the bitters that balance my drinks.</p>
<p>And as always, I love to hear from you.  Keep those comments coming and keep drinking the good juice.</p>
<div id="attachment_4532" class="wp-caption aligncenter" style="width: 256px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; display: block; margin-right: auto; margin-left: auto;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5ncmFwZXNhbmRncmFpbnNueWMuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDEwLzA2L2JlZXIuanBn"><img class="size-full wp-image-4532" title="beer" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2010/06/beer.jpg" alt="" width="246" height="360" /></a><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">(Warning: overconsumption of macro-brewed beer will lead to unhealthy love of fuschia shirts)</p></div>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>David &amp; Goliath: Rock Art Brewery vs Monster</title>
		<link>http://www.grapesandgrainsnyc.com/2009/10/17/david-goliath-rock-art-brewery-vs-monster/</link>
		<comments>http://www.grapesandgrainsnyc.com/2009/10/17/david-goliath-rock-art-brewery-vs-monster/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 19:41:27 +0000</pubDate>
		<dc:creator>David Flaherty</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[David vs Goliath]]></category>
		<category><![CDATA[Matt Nadeau]]></category>
		<category><![CDATA[Monster Energy Drink]]></category>
		<category><![CDATA[Monster vs Vermonster]]></category>
		<category><![CDATA[Renee Nadeau]]></category>
		<category><![CDATA[Rock Art Brewery]]></category>
		<category><![CDATA[Vermonster]]></category>
		<category><![CDATA[Vermont Beer]]></category>
		<category><![CDATA[Vermonters and Craft Brewers Against Monster]]></category>

		<guid isPermaLink="false">http://www.grapesandgrainsnyc.com/?p=2858</guid>
		<description><![CDATA[Owning a microbrewery is a labor of love.  Often times, the genesis is a mad homebrewer&#8217;s hobby growing so big that their basement, kitchen, garage and children&#8217;s closets become so clogged with gear that they HAVE to go pro. This is what happened to Matt and Renee Nadeau who are about to celebrate the tenth [...]]]></description>
			<content:encoded><![CDATA[
<p style="text-align: center;"><img style=' display: block; margin-right: auto; margin-left: auto;'  class="size-medium wp-image-2894 aligncenter" title="David &amp; Goliath" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2009/10/David-Goliath-262x300.jpg" alt="David &amp; Goliath" width="210" height="240" /></p>
<p style="text-align: left;">Owning a microbrewery is a labor of love.  Often times, the genesis is a mad homebrewer&#8217;s hobby growing so big that their basement, kitchen, garage and children&#8217;s closets become so clogged with gear that they HAVE to go pro.</p>
<p>This is what happened to Matt and Renee Nadeau who are about to celebrate the tenth anniversary of <a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3JvY2thcnRicmV3ZXJ5LmNvbS8=" target=\"_blank\">Rock Art Brewery</a>.  But now they&#8217;re being attacked.</p>
<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-2866" title="rock_art_logo" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2009/10/rock_art_logo.gif" alt="rock_art_logo" width="150" height="176" />(Personally, as a homebrewer living in a tiny one- bedroom apartment in Queens, it has certainly been a challenge and I can tell you that one corner of our bedroom is so overloaded with hoses, brushes, buckets and tools that were my wife not so in love with the beer, they&#8217;d end up on the curb for NYC&#8217;s finest to haul off.  But enough about me&#8230;)</p>
<p><em>This</em> story is about a battle that&#8217;s brewing in the cozy state of Vermont.  And its gonna be a long and costly one.  A classic tale of corporate greed and the power of the dollar squashing the little guy.  The villian in this story?  <a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5tb25zdGVyZW5lcmd5LmNvbS93ZWIvZ3Vlc3Qvbm9mbGFzaD91cmw9aHR0cCUzQSUyRiUyRnd3dy5tb25zdGVyZW5lcmd5LmNvbSUyRndlYiUyRmd1ZXN0JTJGaG9tZQ==" target=\"_blank\">Monster Energy Drinks</a>.  But wait, you ask, what the hell does Monster want with a small microbrewery in Vermont?</p>
<p><img style=' float: right; padding: 4px; margin: 0 0 2px 7px;'  class="alignright size-full wp-image-2867" title="monster_energy-LOGO" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2009/10/monster_energy-LOGO.jpg" alt="monster_energy-LOGO" width="196" height="196" />Well, in a stroke of pure asinine genius, the corporate wizards at Monster have decided that the beer being brewed in Vermont under the name &#8220;Vermonster&#8221; may cause confusion in buyers and be a threat to their billion-dollar enterprise.  What the f*c%?!!</p>
<p><span id="more-2858"></span></p>
<p>Yeah, I certainly know that I&#8217;m confused when I go to buy my oversized can of energy goo/dog shite:  &#8220;Crap! wait!  Is it the black aluminum can that proudly claims &#8220;Unleash the Beast!&#8221; or is it the 22 oz glass bottle that has a clearly depicted Rock Art Brewery logo in the center of the bottle? Oh, my head hurts, I&#8217;m so confused!  I just want my jolt of sugar crap in my veins and now I got to LOOK at the label?!&#8221;</p>
<div id="attachment_2868" class="wp-caption alignleft" style="width: 115px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><img class="size-full wp-image-2868" title="Vermonster" src="http://www.grapesandgrainsnyc.com/wp-content/uploads/2009/10/Vermonster.jpg" alt="Vermonster" width="105" height="210" /><p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Confused?</p></div>
<p>What a frickin joke.  And the irony?  Everyone knows it.  The sad part is that Matt and Renee are small businessfolk who don&#8217;t have the financial means to fight this giant.  Everyone has advised them to just back down and change the name to avoid the years of legal wrangling that will ensue, and the dollars it will cost.  But Matt refuses to cowtow.</p>
<p>(Frankly, my feeling is that Monster and the whole slew of caffeine-driven energy drinks will prove to be ridiculously toxic, but only after years of our children mindlessly consuming this garbage.  But this is America, and they&#8217;re free to peddle their crap).</p>
<p>What pisses me off is their attack on Rock Art Brewery.  For that, its time for us to stand up!  Stand up for the little guys and stand up for the microbrewery that doesn&#8217;t have the means to defend itself.</p>
<p>Here&#8217;s Matt&#8217;s story in his own words:</p>
<p style="text-align: center;">
<p><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy55b3V0dWJlLmNvbS93YXRjaD92PWtiR193b3FYVGVn">http://www.youtube.com/watch?v=kbG_woqXTeg</a></p>
</p>
<p>Take action, people.  Start by boycotting Monster then get involved by clicking on the links below:</p>
<ul>
<li style="text-align: center;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5yb2NrYXJ0YnJld2VyeS5jb20v" target=\"_blank\">Rock Art Brewery Website</a></li>
<li style="text-align: center;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5mYWNlYm9vay5jb20vaG9tZS5waHAjL3BhZ2VzL1JvY2stQXJ0LUJyZXdlcnkvOTgxMDgwNDg5NDE/cmVmPXRz" target=\"_blank\">Rock Art Brewery on Facebook</a></li>
<li style="text-align: center;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5mYWNlYm9vay5jb20vaG9tZS5waHAjL2dyb3VwLnBocD9naWQ9MTcxODk0OTAyODAyJmFtcDtyZWY9dHM=" target=\"_blank\">Vermonters and Craft Brewers Against Monster</a></li>
<li style="text-align: center;"><a href="http://www.grapesandgrainsnyc.com/wp-content/plugins/wordpress-feed-statistics/feed-statistics.php?url=aHR0cDovL3d3dy5oYW5zZW5zLmNvbS9jb250YWN0Lw==" target=\"_blank\">Contact the Hansens (makers of Monster)</a></li>
</ul>
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